To reflect its own creativity and innovation, Keaykolour chose to establish its new campaign, Colourful Life, through a unique collaboration with an eminent practitioner from the arts. Recognising that the relationship was to be a very special one, Keaykolour's chosen artistic ambassador needed to be a unique and highly creative individual.

In approaching contemporary artist, illustrator and designer Ian Wright, Keaykolour saw an approach to image-making that encompassed both intense creativity and innovation with a genuine love of craft and high quality premium materials. A closer fit is impossible to imagine – Keaykolour and Ian Wright began a journey, an artistic alliance born of a desire to explore, experiment and innovate, that has proven to be a natural creative progression for both artist and client.

In a career spanning five decades, Ian Wright has continually been at the forefront of contemporary design and illustration having created influential and iconic images for culturally hip clients. Living a colourful life on the frontline of cultural change: Wright has been at the centre of pop and youth culture’s movements and moments throughout his artistic career.

Keaykolour's distinctive aesthetic has been a constant throughout Wright's lifetime of creativity, Wright having chosen to utilise Keaykolour across numerous projects and commissions. And now as artistic ambassador, influenced by his own colourful life, Wright creates a series of inspirational artworks turning visceral attitudes into visual aesthetics.